The Public Responds Feverishly
The general public's response to the Model T and the moving assembly line that made it all possible was overwhelmingly positive. Additionally, due to significant drops in production times, prices for the Model T were slashed from around $900 to $295. Now, people didn't only aspire to purchase an automobile; they were actually able to buy one. Therefore, Ford was able to dominate the automobile industry by satisfying the public's thirst for a cheap and durable car. This superiority displayed by Ford Motor Company in the market share would not have been possible without the innovation of the moving assembly line.
 "...by 1916 the price of the Model T had fallen to $360 and sales were more than triple their 1912 level." ~history.com
   Several Model T advertisements demonstrating the massive drop in price
 "It cut the man-hours required to complete one Model T from 12-1/2 hours to under 93 minutes. The staggering increase in productivity effected by Ford's use of the moving assembly line allowed him to drasticly reduce the cost of the Model T, thereby accomplishing his dream of making the car affordable to ordinary customers." ~history.com
 Model Ts became part of the family and a staple of family photographs
       American Machinist article on the drop in production time for the Model T.
"The efficiency of the assembly line showed America that the automobile was a strong machine that was well built and it hit the market running. Everyone who could afford one bought one and the rest dreamed and saved for one."
~socyberty.com |
 Motorists tested their beloved Model Ts and were often delighted to never find their performance limits
An excerpt of a CarDataVideo that illustrates Ford's time reduction
 "Thus, in a broad sense the buying impact of Ford Motor Company is felt throughout the world as throughout the United States."
~Richard Bak  One day's output of Model Ts
 Enlightened Ford owners found ingenious applications of this versatile automobile
 Model Ts dominated the roadways
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